Search Results For: loyalty

For the Big Three automakers, it’s monkey see, monkey do with employee incentives pricing promotions. The Chrysler Group and Ford Motor Co. both launched their own versions of “employee discount” sales incentives this month in hopes to catch some of …

There is a shift underway among Hispanic and African American consumers as a result of an evolution in family, brand loyalty and language communications within these communities. Within both groups, there has been a decline in brand loyalty and an …

There are thousands of Programs, each one vying for the support and loyalty of Affiliates. If at any time an Affiliate is unhappy with your Program they will quite simply walk away, welcomed with open arms by your competitors.

Using promotional products is a proven way to boost brand loyalty, but a poorly planned or executed promotion can ruin the brand’s image, said Tom Quinn, director of fulfillment services for the Mailing & Fulfillment Service Association, a trade group based in Alexandria, VA. “The receipt of the wrong color or size T-shirt or hat may be the reason for the consumer to switch brands,” Quinn said. He offers the following tips to ensure the success of a promotional product fulfillment program:

HBO is in the midst of a tune-in promotion for its summer show, The Entourage, that puts a new spin on loyalty marketing. The cable network is distributing Entourage cards good for perks at clubs, restaurants and retailers in six cities. HBO has …

McDonald’s is enhancing its own version of dinner and a movie, expanding testing of its national DVD-rental kiosk program across several markets this year. Last month, the QSR added DVD rental kiosks in the Houston and Minneapolis markets and planned to …

Promotional product incentives deliver valuable referrals and build positive images with customers, according to two new studies. “The results of the new studies reinforce what has been shown in previous research,” the Promotional Products Association …

Loyalty marketing consultancy Frequency Marketing, Inc. has formed The Colloquy Network with five agency members, to extend its Colloquy Group research and consulting arm. Cincinnati-based Colloquy certifies member consultants in its own methodology. …

ADVERTISING SPECIALTY INSTITUTE: said that Kaeser & Blair Inc., Summit Marketing and HALO/Lee Wayne are making significant investments in ASI products and services to support the sale of promotional products. AIR FRANCE: has announced offers to its …

E-mail newsletters have arrived. Over half of all chief marketing officers plan to publish one this year. And that’s only one of several finding that points to an impending e-zine boom, says Silverpop CEO Bill Nussey.