Search Results For: data
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Direct Marketing | Print
Sweetening the Pot
Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression
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Direct Marketing | Print
Hello, You Failed. Would You Like to Buy a Blender?
This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened
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Direct Marketing | Print
Impulse: The Sequel
Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying
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Direct Marketing | Print
NEW LISTS
Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:
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Direct Marketing | Print
Kemmler’s Law
Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.
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Direct Marketing | Print
R-E-S-P-E-C-T-What Does That Mean to Us?
Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable
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Direct Marketing | Print
You Beta, You Beta, You Bet
A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers
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Direct Marketing | Print
The Sher Solution
Database marketers have a new resource available. It’s R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher
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Direct Marketing | Print
PRIVACY PENDULUM
In May, during a commencement speech, Vice President Al Gore called for an “Electronic Bill of Rights” to allow Americans to protect their privacy.In
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Direct Marketing | Print
U.S. Bank Mailing Succeeds Despite Low Response
Once upon a time there was a direct marketing campaign that didn’t get any response.What-no flurry of telephone calls? No BRCs returned? Nothing.Not that