Search Results For: data
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Accounting for Survival
In December’s column, we discussed the three things any manufacturer needs to execute a successful promotion plan: 1) Know what you want and what you’re
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Direct Marketing | Print
What you don’t know can hurt you
Call Center Sales Metrics 101: What are your reports really telling you?When it comes to using the telephone as a sales and marketing tool, a couple of
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Direct Marketing | Print
Taking Loyalty’s Measure
THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture
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Direct Marketing | Print
No Bull: HotData helps firm pick prime prospects
Undeliverable rates of 50% to 60% are bad under any circumstances, but when a direct mail package costs upward of $15 they can drain a marketer’s budget.Such
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Direct Marketing | Print
The End of the World as We Know It?
YEAH, YEAH, sure, sure. Jan. 1, 2000 has come and gone, and Y2K turned out to be the most over-hyped dud since the “Seinfeld” finale. Our computers still
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Direct Marketing | Print
School’s in Session – And Online: Telereps test Web training and tracking
Add teleservices training to the list of things being revolutionized by the Internet.Largely because it’s cheaper than CD-ROM training programs, seminars
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Direct Marketing | Print
All Join In
There are now so many e-mail co-op databases that the players themselves can’t keep track.II TOOK 100 years from the advent of direct marketing for cooperative
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Direct Marketing | Print
To Tell the Tooth
There’s two things you can do when no one wants to hear what you have to say: shut up or change the subject.Wykle Research went for the second option
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Direct Marketing | Print
Party Line
The polls are closed and the results are in: Telemarketing automation is winning by a landslide for the Republican Party of Minnesota.The predictive dialing
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Direct Marketing | Print
The Personal Touch: DIRECT’s annual survey notes customization trends among DMers
Welcome to 2000, where yesterday’s buzzwords are today’s corporate tactics. Or are they?Take the idea of marketing strategies involving customization.