Search Results For: data
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Direct Marketing | Print
For Assurant, One-to-One Isn’t Automatic – Yet
Financial services firm centralizes its database to strengthen customized marketingAdd Assurant Group to the ranks of firms mining their databases to
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Direct Marketing | Print
Thank Q Very Much
Do you own pets?””How much land do you own?” “Do you farm crops or livestock?”It’s not an awkward rural first date but rather the beginning of another
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Direct Marketing | Print
Building for CRM Success
Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers’ needs, values and expectations, and subsequently providing value
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Direct Marketing | Print
Collecting More Than Spare Change
The U.S. Mint profits by using data to turn itself into a customer-oriented enterpriseBehind every consumer who holds up a checkout line to dig through
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Direct Marketing | Print
Tattoo You: San Diego’s KPBS makes its mark on members
You know you’re building a close relationship when there’s skin contact.That might explain why last October, KPBS used temporary tattoos as a premium
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Direct Marketing | Print
Watch and Learn
Online marketers have a lot to gain from observing their competitors – and non-competitors, tooSince the early days of one-to-one marketing, when enterprising
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Direct Marketing | Print
LINKING THE MARKETING-SALES LOOP
Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just
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Direct Marketing | Print
Liberty and Multimedia for All
Medical supply firm expands online to target new marketsA revamped Web presence will help Liberty Medical Supply Inc. reach $150 million in direct marketing
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Live From Seattle: It’s an E-Buyer’s Market
Quickly disappearing are the days when Sally the e-consumer would enter the words “frying pan” into a search engine and be rewarded–and discouraged-with
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Direct Marketing | Print
The TV Portal
Digital television takes off in the U.K.It’s no longer true that the revolution will not be televised – the revolution is television. In the United Kingdom,