Search Results For: data
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Direct Marketing | Print
The e-Customer Cometh: DCI attendees urged to practice CRM
The e-customer, a savvy target who demands speed of delivery, quality, and who is able to comparison shop easily, is here. And any company that does not
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Direct Marketing | Print
DO IT YOURSELF
Troubled by falling response and lower remit rates, publishers are turning from agents and going direct to the consumerPublishers have taken on a new
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Direct Marketing | Print
Vacation Romance
With a new customer database system and highly personalized communications, Thomson Holidays is aiming to make its customer relationships last a lot longer
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Direct Marketing | Print
Not All There Yet: A familiar villain – low bandwidth – is holding back VoIP
Voice over Internet protocol (VoIP) – the ability to talk to a customer service rep through your computer without having to make a telephone call – is
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Direct Marketing | Print
Lighting Up Loyalty
Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of
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Direct Marketing | Print
Rare, Medium or Well-Done?: Omaha Steaks tries personalized e-mail catalogs
Whether or not you like their cuisine, you have to agree that Burger King is right about one thing: Food is definitely a category where people want it
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Direct Marketing | Print
Bombay Co. Leaps From the 19th Century to the 21st
The firm plans a demographic study to see who shops by catalog and who prefers the WebThe Bombay Co., a marketer of 19th-century furniture reproductions,
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Live from Seattle: AIM Council Members Disagree About E-Mail Guidelines
Not all the members of the Association for Interactive Media’s Council for Responsible E-mail were 100% behind the resolutions that passed on Monday.
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Direct Marketing | Print
Stopping the Leaky Bucket
For many companies, aftermarket products and services often represent significantly higher margins and sustainable revenue streams than original equipment
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Direct Marketing | Print
Triskaidekafundraising
If you want to get a kid turned on to PBS, Cookie Monster’s your guy. But New York’s WNET wanted donors, so it turned to the decidedly non-Muppet Jonathan