Search Results For: data
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ACCOUNT ACTION: MARCH 2000
Chicago-based event specialist GMR Marketing, Chicago, named by March Indy International, New York City, to handle racing program promos including track-side
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The Price of Loyalty
Frequency marketing programs are designed to engender loyalty and increase share of customer. Historically, they don’t cut corners. But cost control is
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Sharpening the POINT OF PURCHASE
They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying
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SPECTRA SPOTLIGHT: Heavy Air Fresheners, Aerosol Variety
Everyone has at least one relative who’s addicted to Glade, habitually snaking through the furniture to combat cigarette smoke, foot odor, burned chili,
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Direct Marketing | Print
DoubleClick Negotiates to Buy SmartBase
INTERNET ADVERTISING company DoubleClick, New York, is reportedly in negotiations to buy SmartBase, a catalog cooperative database wholly owned by Acxiom
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Direct Marketing | Print
Making the Connection
It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital
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Direct Marketing | Print
Stay Awhile
Starwood Hotels & Resorts Worldwide Inc. is meeting its customers’ actual needs through virtual customer service. Launched last winter, the Starwood Preferred
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Direct Marketing | Print
Personalized Broadcasting Systems
A coast-to-coast look at how public television and radio are moving into the one-to-one airwavesSure they’ve still got tote bags and mugs. And if you’re
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Direct Marketing | Print
Defining Data: Federal Reserve proposes rules on financial privacy
The Federal Reserve Board last month unveiled a comprehensive new regulation implementing the privacy provisions of the Financial Services Modernization
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Direct Marketing | Print
Increasing the Traction
One could say Volvo Cars of North America, Inc. is looking for better mileage with its newest model – a revamped Web site slated to debut this spring.The