Search Results For: data
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Direct Marketing | Print
Basketball Fans
A SOCCER BALL and two half-bushel peach baskets were used to play the very first basketball game in Springfield, MA, in 1891. Differing historical accounts
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Direct Marketing | Print
Ad Mail to Drop
The U.S. Postal Service anticipates a 25% drop in first class mail volume and revenue between 2003 and 2008 and unspecified declines in Standard A mail
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Live from Miami: E-mail Marketers Moving to Real-Time Tracking and Reporting
While many marketers continue to determine success rates solely by clickstream or “eyeball” data–tracked by offer, list segment and campaign type–others
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Direct Marketing | Print
Information, Please: Asking for It
The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained
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Direct Marketing | Print
This One’s for You
Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and
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WineBuyer.com Acquires Information Company
WineBuyer.com Inc., a provider of e-business services for the wine and spirits industry, has signed a definitive agreement to purchase privately-held
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CA Financial Privacy Bill Passes First Legislative Test
A bill giving Californians some of the toughest financial privacy protections in the nation passed its first legislative test Tuesday when it was approved
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D&B, Acxiom Joint Venture Aids SoHo Market Targeting
Dun & Bradstreet has linked with Acxiom Corp. to create MaxMatch, a service that provides information on small office/home office (SoHo) businesses and
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List Brokers Debate e-Mail Service Providers
Mailing list brokers are not yet comfortable working with e-mail service providers. And the feeling is mutual.Their differences came out loud and clear
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Internet Service Providers From IRG
New to 21st Century Marketing, this list targets key decision makers in major ISPs in North America. The master file of 17,876 names is 100% telephone-verified.