Search Results For: data
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Direct Marketing | Print
Wired Women: Marketers adapt strategies to females’ online behavior
As women move onto the Internet in big numbers – by 2003, 49% will use the Internet compared with 21% in 1998 – marketers are finding that their Web behavior
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Headcount Hoopla
The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The
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Direct Marketing | Print
Save Your Money
The premise behind CRM is simple: It’s more profitable and efficient to increase sales to established customers than it is to cold-call on strangers.Unfortunately,
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Direct Marketing | Print
Fresh-Cut Data: 1-800 FLOWERS.COM TAKES ITS DATABASE IN HOUSE
1-800-Flowers.com, which takes pride in its technological savvy, came to a sad conclusion last summer – its system for accessing customer buying and service
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Direct Marketing | Print
DATABASE STRATEGIES: Integrating Marketing Databases With the Web
We’ve been approached lately by many clients who’d like to know whether their marketing databases can be integrated with the Web.Integration, however,
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Direct Marketing | Print
Leave It to the Pros: CRM programs should be run by data-leveraging architects
Customer relationship management is often an exercise in sophisticated chaos. Massive resources are poured into “Star Wars” technology. Advance-degreed
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Direct Marketing | Print
AMA Blasts Opt-in
The American Medical Association opposed government regulations to keep electronic medical records from employers and marketers at a hearing last month.AMA
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Direct Marketing | Print
DOWNS AWARD: Jackson Wins It
Rob Jackson has been named the Charles S. Downs Chicago Direct Marketer of the Year by the Chicago Association of Direct Marketing. He was scheduled to
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Direct Marketing | Print
The Missing Link
In recent months a new high-speed data linking technology has demonstrated major improvements in both customer data accuracy and online transaction processing
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Direct Marketing | Print
E Is for E-gregious
HERE’S THE DEAL.Sign up and you get free, yours to download, software that will ensure your privacy on the Internet, allow you to complete Web site and