Search Results For: data
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MarketShare Apparel Buyers
This is a new list featuring over 18 million apparel buyers from more than 150 of the industry’s catalog, subscription, continuity, and non-profit hotline
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Yahoo Probe by FTC Underscores Online Privacy Fears
The statement by Yahoo, Inc. yesterday that the Federal Trade Commission inquiry into the company’s personal data gathering practices has “nothing to
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So Much for TARGETING
Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they’ve just
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The Profiler
Chicago-based nCognito Interactive Systems has announced a new Demographic Profiling System for anonymously collecting and tracking of consumer habits
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Freedom of CHOICE
Flexibility makes gift certificates an increasingly popular choice for premium incentive programs.Tampa, FL-based athletic-gear chain Champs Sports this
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Asian Persuasion
While millions of U.S residents were sweating out the Jan. 1 arrival of the year 2000 a few months ago, a certain portion of the country was happily anticipating
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Just Rewards
Dallas-based e-rewards has launched a “by invitation only” e-mail rewards program for consumers. e-Rwards members choose what topics they’re interested
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Talking Back to the TV
Couch potatoes can now become active consumers without ever putting down the remote. Enhanced TV – advertising with promotional offers that consumers
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POLK SHEDS CONSUMERS
Detroit-based R.L. Polk & Co. sold its Consumer Information Solutions direct-marketing division to Equifax, Atlanta, for $260 million. The purchase gives
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Brave New Word
Don’t look “impiric” up in your Funk & Wagnall’s, because it’s not there.Chicago-based Wunderman Cato Johnson and parent Young & Rubicam, New York City,