Search Results For: data
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Direct Marketing | Print
SWING SET
Independent voters are increasingly important to politicians, but it takes good data mining skills to reach them.A generation ago, reaching out to independent
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Direct Marketing | Print
Opt-out Option
New bill requires financial institutions to obtain customer permission to share dataBanks and financial institutions would be prohibited from sharing
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Direct Marketing | Print
Turning Up the Volume With AOL
myPlay.com Inc., which customizes banner ads and e-mail for recording companies, has signed a co-branding deal with America Online, expanding its reach
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Direct Marketing | Print
Ice Storm
Mailing list brokers are not comfortable working with e-mail service providers – and the feeling is mutual. Their differences came out last month during
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Direct Marketing | Print
Comeback Kid
egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of
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Direct Marketing | Print
Death and the Mailing
It’s often said there are two things in life that can’t be avoided: death and taxes. But a third inevitable item also should be added to that list: direct
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Direct Marketing | Print
United We Stand
independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.
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Direct Marketing | Print
It’s Not Too Late to Catch Up
Tell me if this doesn’t sound like a description of your company. You market a variety of products and services to a large customer database using all
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Direct Marketing | Print
Getting Closer: One-to-one mailings are facilitated by new printing technology
Direct mail is getting more personal. And you can thank your printer.In keeping with the general growth of one-to-one marketing and the demand for more
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Direct Marketing | Print
Hanover Joins Start-up’s Co-op DB
Cataloger/e-tailer Hanover Direct Inc. will allow start-up I-Behavior Inc. to solicit its customers for a new co-op database. Hanover is the first marketer