Search Results For: data
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Hooking Up: KIMBERLY-CLARK LINKS WITH WEBVAN FOR ONLINE CONNECTION.
Looking to tap into new sales and marketing avenues on the Internet, Kimberly-Clark last month struck a deal giving it a direct pipeline into online grocer
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Premium Purchase
Omnicom Group, New York City, acquired custom premium manufacturer Adpac Corp., Elk Grove, IL, for an undisclosed amount, and will align the business
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Internet Invasion: Web-based activity fuels 44-percent rise.
For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,
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Motivating Matters: Consumer-side growth helps lift revenues 5.2 percent.
What was noteworthy about the results of a 1999 Incentive Federation survey was not that merchandise and travel continue to be strong motivators for employees
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Buy the Numbers: Consolidation continues as spending rises 9.3 percent.
Spending for marketing, advertising, and public opinion research services within the U.S. increased 9.3 percent in 1999, according to Jack Honomichl,
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Back to Basics: Coupons rebound with 8.2-percent jump.
Couponing continued its resurgence in 1999, with spending up 8.2 percent to $6.98 billion due to increases in distribution, average face value, and expiration
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Direct Marketing | Print
Fulfillment 101: Online orders present new distribution challenges
Judging by studies from both Forrester Research and Jupiter Communications and a host of horror stories from this past Christmas, the No. 1 problem with
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Direct Marketing | Print
Ready, Fire, Aim
too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard
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Direct Marketing | Print
Brooklyn Union Powers Up: Online e-BRCs help energy supplier generate new leads
brooklyn Union has found a major new lead-generation tool – an online business reply card connected to its Web site. Web responses accounted for 10% of
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Direct Marketing | Print
REGULATORY: Trans Union Wins Stay of FTC Order
The Federal Trade Commission has stayed the enforcement of a Feb. 10 order against PerformanceData, the target marketing division of Chicago-based Trans