Search Results For: data
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MarketShare Investors
There are over 9 million MarketShare Investors in this new Mal Dunn Associates master file. They are subscribers to investment publications, are interested
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Direct Marketing | Print
Double Standard
A report rating 30,000 Web sites has found some improvement in online privacy practices. But San Diego’s Enonymous.com, which produced the report, gave
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Direct Marketing | Print
The Fear Factor
Online consumers are not averse to revealing personal information, but they are concerned with how companies use that data, according to a new report
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Direct Media Develops B-to-B Transactional Database
Direct Media Inc., Greenwich, CT, has developed a new product, the Business Mailers Alliance Database, a cooperative transactional prospecting database
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Direct Marketing | Print
U.S. Without the P.S.? Unthinkable! (Wanna Bet?)
In the days of Augustus, none but a scant few visionaries could imagine a world without the Roman Empire. Yet despite the soothsayers’ inability to convince
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Direct Marketing | Print
Vindigo Seeks Members the Old-Fashioned Way
Direct mail has arrived at the cutting edge. Vindigo Inc., creator of a New York entertainment guide for Palm devices, began a mailing in late April that
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Direct Marketing | Print
The Salary Line: Telemarketing pay grew faster in 1999 than in ’98, survey says
Wages in the telemarketing sector rose more quickly in 1999 than in 1998, but failed to match the double-digit increases of a few years ago, according
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Direct Marketing | Print
e-tailing: Making Light of Prospecting
TOPBULB.COM QUERIES POTENTIAL CUSTOMERS ON THEIR ILLUMINATION NEEDSWhen light bulb supplier TopBulb.com LLC set out to enhance its sales to the consumer
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Millard Group Manages TimeLife Profiles
Time Life Profiles, a new list managed by Millard Group Inc., is comprised of book, music, and video product buyers enhanced with geo-demographic data
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Direct Marketing | Print
dot-coms: TENDING the Garden
Although it has tried a broad range of media channels, horticultural marketer Garden.com finds that e-mail is its most effective prospecting tool.The