Search Results For: data
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Direct Marketing | Print
Cellblock Callers: Utah to end inmate work program
Utah inmates making telemarketing calls as part of a prison work program solicited the home address of an unsuspecting young Texas girl earlier this year,
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Direct Marketing | Print
Special Delivery
Like many online companies, BigStar Entertainment Inc. isn’t profitable yet. The 2-year-old firm reported net sales of $5.2 million for the first quarter
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Direct Marketing | Print
E-mail Update: Trends and tips for beginning mailers
As we rapidly gain experience and test results from Internet direct mail, we are learning more every day about what works in this new medium. Here are
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Direct Marketing | Print
Less Is More
Andrew Wexler is the president of a business that relies on finding prospects online. His Boca Raton, FL, company, MoreVisibility.com helps e-commerce
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Direct Marketing | Print
A Watchful Eye Cast Toward Online Sweeps
It may just be a matter of time before online sweepstakes draw the same scrutiny as their direct mail counterparts.And as the number of Web promos skyrockets,
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Direct Marketing | Print
One-Stop Shopping: Adventa offers an online marketplace for DMers
A long-discussed idea has finally come to pass. Backed by an initial investment of $4.8 million in venture capital, Adventa has introduced a Web-based
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Direct Marketing | Print
Opting In: It pays to ask busy execs how they want to be contacted
Notwithstanding the hype and confusion to the contrary, the primary business purpose of a marketing database is to drive an optimal allocation of resources.
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Direct Marketing | Print
Corporate Formal
It took Dodgeville, WI-based apparel retailer Lands’ End seven years to build its corporate sales division to a $140 million operation, but only three
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Direct Marketing | Print
Hot Ticket: Tickets.com is now doing over a third of its business online
Tickets.com has not wasted any time.The ticket seller did 6.4% of its business online in the first quarter of 1999 – roughly the same percentage as total
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Direct Marketing | Print
MEDIA WATCH: Click and Drag
That The New York Times covers dot-coms and the people and money behind them is to be expected; that Town & Country magazine devoted an issue to the subject