Search Results For: data
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LOYALTY MARKETING: Fan Appreciation
Sports loyalty cards turn fans into team players.As millionaire athletes and billionaire owners squabble over astronomical contracts, sports fans often
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What Do You Think of the promo 100?
I got a call last month from an agency executive looking to speak about the promo 100 – or, more accurately, to speak about his agency’s performance in
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Cookie Monsters
Remember when Oreos and milk distinguished afternoons, and dinner was just the rite of passage to dessert? Some things don’t change.In every neighborhood,
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Stated Needs: Consumers are more sensitive to promotions during times of transition, posits the author.
Let’s define “promotion sensitivity” as the comparison of a particular consumer group’s claimed participation in a premium offer or contest/sweepstakes
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Smoking Guns: Laura Deeb got hooked on a TV spot and a train ride.
Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting
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PROMO 100 Jeopardy!: A potpourri of agency factoids culled from promo’s annual rankings.
In compiling the promo 100 each June, we collect a multitude of information from participants that isn’t reflected in the agency rankings (although much
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Direct Marketing | Print
TOWER OF POWER: Tower Records builds sales with a new catalog search server
Your trained musical ear can discern his London Symphonies from his Sonata in C Major, but if Haydn sounds like H-e-i-d-e-n to you, searching for the
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Direct Marketing | Print
This Is a Test
The Children’s Place Retail Stores Inc. planned to roll out its first major customized e-mail campaign in June to follow up on a successful 3,000-name
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Direct Marketing | Print
Nova Express: DMer increases online efforts
Tired of rising customer acquisition costs in traditional media, Nova International Services Inc. has decided to put more focus on online media.The Blue
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Direct Marketing | Print
Hats Off: Hat marketer integrates online and offline promotions
Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail