Search Results For: data
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Direct Marketing | Print
Summer Fun
NEED A BREAK from this year’s boring presidential race? You might want to attend a couple of DM events where you can at least believe what you hear.The
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Direct Marketing | Print
Pleasantville, NY: Pop. 30 Million
THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now
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Dun & Bradstreet Debuts Market Spectrum
Dun & Bradstreet debuts today its Web-enabled version of its flagship database marketing product, D&B Market Spectrum. The new product enables companies
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Direct Marketing | Print
Computer Buyers
FAMILY INCOME, occupation and level of education help determine whether someone buys a computer for home use, but culturally that’s not the whole story
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Consumers Union, Active Research Partner
Consumers Union, which publishes Consumer Reports and Consumer Reports Online, and Active Research, an online market research company, have agreed to
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Direct Marketing | Print
In Excess
ANYONE WHO’S HEARD the collective groan of co-workers logging on to their e-mail the first morning after a long weekend knows that electronic messages
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Direct Marketing | Print
Instant Feedback: New database software offers online cross-sell opportunities
FOR THOSE READERS who think quick turnaround on the Web ends with an automated e-mail response, take note: In this year’s software review, DIRECT looks
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EVERYBODY WINS
These days, good games weave their play into product use.Look at Coca-Cola’s summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top
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AFP Hotline
The American Family Publishers Hotline Database has been created by matching the most recent entrants against Polk TotaList Plus data. The total file
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EU Endorses Privacy Pact With U.S.
The European Commission endorsed a data protection agreement on Thursday for personal data to be transferred from EU nations to the United States.Published