Search Results For: data
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Direct Marketing | Print
Runaway Refrigerators
Directive would force electrical goods makers to recycle WHEN DID YOU BUY your washing machine? If you’ve moved since then, would you ever think to write
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Direct Marketing | Print
Coping With COPPA
Kids’ marketers adjust to demands of the Children’s Online Privacy Protection ActAT LEAST SINCE APRIL, when the law became effective, Web sites that cater
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Direct Marketing | Print
Refractory Segmentation Marketing
DMers can improve results by gradually refining their target groups LIST SEGMENTATION is the most utilized and least understood process in direct mail.I
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Direct Marketing | Print
The Privacy File
Writer Richard H. Levey found an interesting quote when researching his story on the privacy positions of this year’s presidential candidates:”One measure
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Direct Marketing | Print
INFORMATION
DATA TO GO The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs
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Direct Marketing | Print
BACK-TO-SCHOOL
UD Enrolls CD Program In August, we reported on the University of Dayton’s customized e-newsletter efforts to reach alumni (“E-News Is Good News,” page
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Direct Marketing | Print
Above the Fray
Rich media beckons marketers in race against cluttered e-mail boxes “you’ve got mail,” the cheery household phrase that alerts a good portion of consumers
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Direct Marketing | Print
Tasteful Tryst
Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October’s blending of WineShopper.com and Wine.com
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Direct Marketing | Print
UPDATING THE NEW DM
What if It All Went Away? THE TREND is definitely not good.Privacy is not an issue that’s going to disappear, so direct marketers will have less data
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Direct Marketing | Print
How to Organize Database Priorities
WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation