Search Results For: data
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Direct Marketing | Print
Keep on Truckin’
Landstar uses wireless technology to increase retention of its driving fleet THE STEREOTYPE of a rough-and-tumble truck driver living the solitary life
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Direct Marketing | Print
Business as Usual
Unfazed by the prospect of a postal rate hike, DMers seek to tighten cost-saving measuresIT’S LIKE getting a notice from the Internal Revenue Service
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Direct Marketing | Print
Targeting the Well-Dressed and the Time-Pressed
E-mail marketing suits Zoots’ search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,
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Direct Marketing | Print
Credit Bureaus Seek Relief From FTC Rules
WITH THE CLOCK running down on the Nov. 13 implementation of the Financial Services Modernization Act (FSMA), three lawsuits have been filed to prevent
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Direct Marketing | Print
Loyalty? It’s in the Bag
GIVEN THAT A RETAILER buying bags in quantity today likely won’t need to replace them for two to five years, how has online marketer eBags, which launched
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Direct Marketing | Print
A Winning Wine List
New York restaurateurs compile file of Beaujolais lovers Restaurants gather list names by giving diners a contest entry blank along with their check.
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Direct Marketing | Print
Optimal OPT-IN
Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online
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Direct Marketing | Print
GOTCHA!
THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT
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Direct Marketing | Print
PRIVACY Gamble
PROCTER & GAMBLE FEELS SO STRONGLY ABOUT PRIVACY THAT IT’S PUTTING THE CONSUMER IN THE DRIVER’S SEATaBOUT A YEAR AGO, when it started revamping itself