Search Results For: data
-
Direct Marketing | Print
Virtual Service
E-tailers invest in fulfillment systems to meet the holiday rush ONLINE MARKETERS in the fourth quarter of 2000 were determined to avoid the snafus that
-
Direct Marketing | Print
More Than Just a Thank You…
Bashas’ Supermarkets’ card rewards customers IS A “THANK YOU” all a customer needs to hear? Perhaps, but sometimes not just a spoken one.A series of promotions
-
Direct Marketing | Print
U.K. DMA Slams E-mail Opt-in Proposal
Association’s CEO argues that ARM’s policy would hurt DMers APROPOSAL for e-mail marketing regulations in Great Britain has drawn sharp criticism from
-
Direct Marketing | Print
Care to Comment?
Larkspur Hospitality brings analytics to hotel guest surveys IF A COMPANY only relied on feedback from customers who were either delighted or infuriated,
-
Direct Marketing | Print
Some Happy Returns
By cutting return rates, marketers can increase sales and profits CONSUMER direct marketers are scrambling to find innovative approaches to reduce the
-
2000 the year in review
january Trends: Keebler’s Southern California Soccer Consortium and Rosie O’Donnell’s Chub Club prove that tapping into consumer touchpoints (such as
-
Adventures in Lightbulbs
A little U.K. shop won a big award with a bright idea.London-based promotion agency Davies Little Cowley Fiddes took home the first-ever Grand Prix prize
-
STILL ON THE LINE
Pre-paid phonecards remain a valuable marketing tool.When airports nationwide were hit with major delays last summer, Lufthansa Airlines staffers gave
-
Getting Carded
San Francisco-based stored value card provider Zowi Corp. last month relaunched its flagship CobaltCard under the American Express brand.Zowi’s private-label
-
SPECTRA SPOTLIGHT
Breakfast Barkeeps Working professionals grab a granola bar in a dash out the door, while families munch waffles or cereal at the kitchen table, right?So