Search Results for: SEO

According to Search Engine Land, Twitter is opening up its search results and preventing bots from crawling the results for users, videos and images. From an SEO perspective, the domain authority Twitter has should be enough to rank well regarding certain instances- like garnering large amounts of rankings from hashtags during big events. But, search […]

A single channel marketing approach simply won’t cut it today. Here are key steps to move your business into a successful multichannel strategy.

Google’s latest algorithm update is supposed to resolve the issue of some search results turning up lots of pages from the same domain, but it remains to be seen if it will have a significant impact. Meanwhile, app marketers have some things to consider regarding the iPhone 5, and Groupon is looking to become more […]

Jumptap, a mobile ad network, is partnering with publishers and data providers to help advertisers better distinguish between consumers displaying different types of behavior. Meanwhile, LivingSocial is going to slow its pace of acquisitions, while comments from Groupon’s CFO boosted its shares. Read on for more industry news and insights. Industry News and Perspectives: Jumptap’s […]

Yahoo’s CEO Marissa Mayer is following in the footsteps of Google’s co-founders by reviewing every single new hire at her company. Meanwhile, Apple makes a fairly clear suggestion that it will reveal the iPhone 5 on Sept. 12, and Starbucks is offering a deal via LivingSocial. Read on for more interesting industry news. Marissa Mayer […]

A recent survey from Webmarketing123 found that generating leads is the top objective for more than half of B2B digital marketing programs. The survey also found that the majority of digital marketers measure the effectiveness of SEO programs by overall volume of traffic. According to the “State of Digital Marketing: 2012 Report,” 54 percent of […]

Marketers are failing to take integrated approaches to their digital marketing effort. Jon Schepke, president and founder of SIM Partners, discusses the need for database systems that provide holistic views of marketing.

Daily deal giant Groupon is seeing its stock drop for the 12th day, while social media platforms Twitter and Facebook are making new moves and showing promising click-through rates on ads, respectively. For B2B marketers, social media has surpassed PPC to become second biggest impact on lead generation, with SEO ranking number one. Delve into […]

Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

Here are five tips to ensure that your global web strategy continues to gain traction:

Garden Girl Skin Care is using a mix of email marketing, social media and a presence at local live events to build brand awareness.