Pepsi Vanilla and Diet Pepsi Vanilla made their way to store shelves last weekend, targeting teens and adults.
Marketing gets underway in the coming weeks with sampling, P-O-P materials, outdoor ads, radio and Internet promotions and TV advertising. Tracy Locke Partnership, Wilton, CT, handles.
In a related development, an event taking place in The National Mall in Washington, DC, to kick of the National Football League’s 2003 season and honor America’s military will be presented by Pepsi Vanilla.
Aerosmith, Mary J. Blige and Britney Spears are among the performers who will be joined by thousands of military personnel to perform the activities at the televised event.
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