PC Connection Survives Rough First Quarter

PC Connection Inc. reported a first quarter net loss of $2.1 million, compared to net income of $2.4 million last year. The computer equipment marketer’s sales fell from $301.8 million to $236.2 million.

Much of the decline could be traced to the company’s average order size, which fell from $1,040 a year ago to $894. For computer systems, the average selling price fell 21% compared to first quarter 2001. The quarter ended March 31.

Desktop and server systems made up more of Merrimack, NH-based PC Connection’s business in the first quarter, amounting to 14.6% of its sales, compared to 12.9% one year ago. Notebooks, which are usually pricier than desktop systems, made up 15.5% of the company’s sales, compared to 23.4% last year.

“We are encouraged that our commercial and consumer business appears to have stabilized, although we remain very disappointed with our overall results for the quarter,” Ken Koppel, CEO of PC Connection, said in a statement.