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CM Tech Talk (12/4/18)

|  by Tony Campana

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership December 4, 2018 2018 B2B Marketing Automation All-Stars Discover how leading B2B brands like Mack Trucks, Ingredion, Booz Allen Hamilton and more are maximizing their martech spend in this new special report.  More… SPONSORED BY: A Free LIVE Webinar: THE NEW 5 P'S…

CM This Week (11/30/18)

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 30, 2018 Branding with a Cause: Knowing When the Risk is Worth the Reward Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand? More…   SPONSORED BY: A Free LIVE…

Chief Business Marketer (11/29/18)

|  by Tony Campana

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 29, 2018 State Street and Formlabs Explore the Human Side of B2B   State Street and Formlabs shared their strategies for creating an engaging, human connection with content. More… SPONSORED BY: Discover the Future of B2B Marketing Get a Clearer Picture of the Data-Driven…

Chief Promo Marketer (11/27/18)

|  by Tony Campana

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 27, 2018 American Express Drives Consumers to Experiences with Content Lisa Kahn, director global experiential marketing and partnerships at American Express, shares how it all goes down. More…   SPONSORED BY: A Free On-Demand Webinar: How to Build an On-Demand Webinar Strategy A…

The Changing Role of the CMO

In this Chief Marketer special report sponsored by Medallia, discover how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.





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