Over half of U.S. consumers—67 percent—are ready for stricter data privacy regulations such as GDPR, according to a new survey.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 13, 2018 Freddie Mac Helps Lenders Connect With Next Gen Buyers An integrated campaign is helping Freddie Mac educate lenders about multigenerational and multiethnic homebuyers. More… SPONSORED BY: Better Marketing Performance. Period The key to any high performing marketing campaign is the data…

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.

Does your business have attribution under control? Here's five tips for a better attribution strategy.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 11, 2018 Branding with a Cause: Knowing When the Risk is Worth the Reward Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand? More…   SPONSORED BY: A Free On Demand…

Marketing in Asia remains an irresistible opportunity, however marketing across the continent’s many different audiences is not for the faint of heart.

Here’s eight best practices to help reduce wasted ad spend and maximize your user acquisition budget. 

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 6, 2018 Personalization Adds Bling to Stella & Dot’s Conversion Rates Website personalization is helping Stella & Dot boost online conversions by 52 percent. More… SPONSORED BY: A Free LIVE Webinar: THE NEW 5 P'S OF MARKETING The traditional 5 P’s of marketing—product,…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 7, 2018 5 Lessons to Create Global Brand Equity in Asian Markets Marketing in Asia remains an irresistible opportunity, however marketing across the continent’s many different audiences is not for the faint of heart. More…   SPONSORED BY: A Free LIVE Webinar:…

Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.