Family Affairs
It's partly sunny, 82 degrees, and the surf's coming up on Paradise Island in the Bahamas. A quick scan of the surroundings finds sun worshipers near
It's partly sunny, 82 degrees, and the surf's coming up on Paradise Island in the Bahamas. A quick scan of the surroundings finds sun worshipers near
In a deal that could help direct marketers in the wireless arena, America Online Inc. and AT&T Wireless Group Inc. have formed a pact to promote wireless
A former executive of Hill, Holliday's Realtionship Marketing division has founded an advertising agency in Boston, MA. Doug Gladstone, a former senior
Fashionmall Shoppers Master File Marketers can reach 77,530 Internet shoppers at their postal addresses with this list. Fashionmall is an online network
Mail-Order Buyers Database: A file of 139 million consumers who are mail responders and shop through catalogs. The database is compiled through a number
NetCreations, Inc. has expanded its business to business e-mail marketing services to include management of opt-in e-mail newsletters and house files.
Jarvis Entertainment Group, Inc., Tomball, TX, has hired 24/& Media to be its exclusive advertising sales partner. 24/7 Media is a New York-based interactive
DM firms demand more from new hires How has the collapse of the dot-com world affected hiring practices? Direct marketing employers--instead of employees--have the upper hand.
Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve
Ask Noble & Associates executives how the agency managed to more than double net revenues to $8.1 million last year, and they answer, In this shop's case,