Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an

They're everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a

New Lists AccURL.com Using this master file, marketers can reach more than 1.2 million who signed up at the Web site. AccURL lists new domain name registrants

BUSINESS-TO-BUSINESS MARKETERS have always held traditional direct mail close to their hearts, but they're beginning to cozy up to electronic interaction.

On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network's new My VH1 Primetime programming block, watching

On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network's new My VH1 Primetime programming block, watching

The U.S. Supreme Court handed down two marketing-related rulings in June, one in favor of tobacco companies, the other on behalf of mushroom farmers.

Becoming an "E" focused company allowed for a variety of adjectives, including exciting, energizing, enabling, educational, entertaining, as well as the

Cross Media Marketing Corp., which markets magazine subscriptions and memberships by phone and online, will acquire LifeMinders, Inc., a provider of customized

Cross Media Marketing Corp. will acquire LifeMinders, Inc., a provider of customized online content, the firms announced today. If approved by the stockholders of both companies, the merger will provide Cross Media with access to LifeMinders' 20 million-name database.