NEW LINE HOME ENTERTAINMENT: registered more than 350,000 consumers last week for the Lord of the Rings Adventure Card. Customers received the cards beginning

Are spammers using unsubscribes only to confirm e-mail addresses? That question came up in July during Donnelley Marketing's Consumer Privacy conference.

For the fourth consecutive year, PROMO's editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

AFTER 12 YEARS of targeting Hispanic consumers with two direct mail campaigns per year, Greenwich, CT-based Madison Direct Marketing is changing its approach.

8/5 LANDS' END CEO DAVID F. DYER left the Dodgeville, WI-based cataloger to join clothing company Tommy Hilfiger as president and CEO. He replaced Joel

SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive

A recent offer from The Rosengarten Report, named for its noted TV chef and culinary journalist David Rosengarten, is molded in the image of its new owner, investment newsletter publisher KCI Communications.

Ronald D. Celmer has been named chief executive officer of Cedar Knolls, NJ-based MediaBay Inc. Celmer's experience includes serving as a managing director

Zkid Network Co. plans to mail 10 million direct mail pieces to families with children between 4 and 10 years old in an effort to interest subscribers

WHEN PEPSI CHALLENGED Coke to a taste test in malls two decades ago, and then publicized the results, few in the U.S. market called foul. But sensibilities