Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,

In its first partnership with a cereal brand, the American College of Sports Medicine will promote health and fitness on millions of Wheaties cereal boxes

T-Mobile enjoyed a 15% lift over previous single-channel campaigns when it conducted a multi-channel effort through America Online Inc. The goal of the

The recently launched Bebe Sport catalog is an offshoot of the original Bebe brand. The new 22-page Sport title has a chic and swanky feel to it, with its heavy-stock paper and beautiful models.

Laurie Cairns is having trouble enforcing her patent for online fulfillment of in-pack codes. Cairns and her attorney have approached 15 to 20 consumer

DESKTOP COMPANION See You Again Software, Riverdale, NY, allows smaller brands to elbow their way onto the Windows Desktop, formerly the exclusive domain

ASK THE PROMO PRO Have a question about event insurance or that Connecticut tax recently imposed on advertising services? Just ask one of our experts

Sure, it's easy to get people to come to the show. But getting them to buy a ticket is another story. Chet Van Wert, strategic marketing director for

I am indebted to reader Jack Fountain for calling my attention to the subject of this issue's makeover. He wrote me the following letter: As a subscriber

Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies' filtering technology halts