SAMPLING DISPLAY PromoWorks, Schaumburg, IL, has created the PromoDisplayKit, an in-store demo kit whose carton transforms into an instant display unit

Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

It reads like a familiar script by now: AT&T Wireless dialed up its American Idol sponsorship by letting subscribers vote for show contestants via text-message.

There's been a lot of hoopla surrounding the response Madison Avenue is mounting to TiVo and other digital video technologies. If consumers won't watch

4/12 Online car marketer AUTOBYTEL INC. acquired iDriveonline Inc., a Houston-based provider of automotive customer loyalty and retention marketing programs,

Verizon has boosted business retention rates with so-called Gemini rewards those that stress both business and personal benefits. The firm's Business

When asked what business American Girl is in, Ellen Brothers doesn't answer direct marketing or retail or catalogs. She says her company is in the girl

It doesn't take a genius to figure out who a merchant's best customers are: They're the ones who shop most frequently and spend the most, of course.

As far as anyone knows, it may have started with a voice-mail that went something like this: Good morning. Your mission, should you choose to accept it,

The marriage of the Pop-Tart brand to the American Idols Live! tour can be compared to the Demi Moore-Ashton Kutcher romance. The icon had fallen under