Nickelodeon has formed a multi-year worldwide partnership with Sorrent, Inc., a mobile entertainment developer and publisher to develop mobile applications

The American Jewish Historical Society is using its newsletter Heritage as a prospecting tool. Multi-title cataloger Sporty's is testing a name change in an apparent repositioning experiment.

The hottest space in online advertising is search engine marketing. Google is about to go public and have a market capitalization that will be the envy of just about all online media companies this side of Pluto.

As different ways of watching television continue to emerge, consumers are still watching traditional TV as they slowly adapt to new technologies and

As different ways of watching television continue to emerge, consumers are still watching traditional TV as they slowly adapt to new technologies

In an attempt to catch the attention of the Web-savvy consumer, Jerry Seinfeld and Superman are both featured in an American Express "Webisode" that chronicles

Touting the fourth season of Queer as Folk, Showtime has mounted a multi-million dollar integrated marketing, advertising and publicity campaign. The

ACCORDING TO 2000 CENSUS DATA, there are 12.3 million Hispanic-Americans under the age of 17 the largest youth group of any ethnicity in the U.S. After

Touting the fourth season of Queer as Folk, Showtime has mounted a multi-million dollar integrated marketing, advertising and publicity campaign. The

While TiVo may have spooked the advertising industry with its ad-skipping capabilities, it has opened a new door for promotion. TiVo's Showcase component