During Meeting Professionals International's ROI Summit last July, Tracey Smith, manager, events programming, at Thomson RIA, a Dallas-based software company, had to duck out of a session to take part in a conference call with her vice presidents of sales, marketing, customer operations, and product development. They wanted to talk about an upcoming user conference…
Ask Jeeves, the search engine ranked as the fifth most widely used by consumers, has agreed to be acquired by IAC/InterActive, the investment firm led by media mogul Barry Diller with a smorgasbord of online product and service sites.
There is something fun about watching two titans clash. Think of Godzilla battling King Kong. It’s fun especially, and probably only, assuming the battle doesn’t lead to one’s own demise. Instead of Godzilla and King Kong, the two titans
A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized ...
Analysts say everyone's contact list decays by about 30% a year due to the obstacles that separate people. Big events like divorce, death, relocation
Some environmental groups are stepping up their efforts to get catalogers to used recycled paper. But it's easier said than done. In January, San Francisco-based
CatWatch Jumbo Package Answers Questions Big and Small Belvoir Publication's CatWatch newsletter, published in conjunction with Cornell University's College of Veterinary Medicine, recently mailed a jumbo package that asks -- and answers -- many popular ...
AdMarketplace has purchased Aibits, which offers a system for delivering ad content based on user behavior.
The Coca-Cola Co. plans to give its chief executive a mega bonus if certain profit goals are met. CEO Neville Isdell stands to receive a maximum performance award valued at close to $9 million based on how big the company's earnings per share grow ...
Brands should ride the "participation revolution" among consumers in order to gear their marketing for the upcoming "culture economy." That's the message that futurist Andrew Zolli and IEG President Lesa Ukman gave to attendees yesterday at the IEG ...