7324 results for: content marketing

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Radio Seeks a Savior

|  by Chief Marketer Staff

Elvis Costello once sang, “Radio is our sound salvation.” Now it turns out his ironic tone may have hit just the right note: The question today is, Who will save radio?

Busy Signals: Interactive Marketing Hits Speed-Dial

|  by Chief Marketer Staff

Sixty-one percent of marketers have earmarked up to 10% of their 2005 marketing budgets for interactive programs (including Internet and text messaging), per PROMO's January survey of marketing execs. Most marketers (55%) spent less than 5% of their 2004 marketing budgets on interactive efforts. Cutting-edge campaigns feel like exclusive, private conversations between consumers and brands—often…

Beyond the Press Release

|  by Chief Marketer Staff

How many times have you seen a competitor's company or product featured in a newspaper or magazine article and said, “Why can't my company get coverage like that?” The answer is often simple: The company used some form of public relations.

Spam Wars: The Second Front

|  by Chief Marketer Staff

The release of AOL 9.0, with its new personalized adaptive filters, and similar services from other Internet service providers (ISPs) has opened a new front of the spam wars. These filters are designed to learn from and adapt to the types of e-mail that each recipient considers to be spam. It has long been known…

Six Steps for Profitable Custom Modeling

|  by Chief Marketer Staff

Faced with new customer types from search and affiliate programs, lower direct-buyer conversion rates, and higher overall costs, multichannel marketers are continually evaluating new strategies and techniques to maintain and improve acceptable levels of success. In the quest for the “next big thing” in marketing, many companies often overlook proven strategies that have the potential…

Ms.The Rise of “Culture Marketing”

|  by Chief Marketer Staff

Brands should ride the "participation revolution" among consumers in order to gear their marketing for the upcoming "culture economy." That's the message that futurist Andrew Zolli and IEG President Lesa Ukman gave to attendees yesterday at the IEG Event Marketing Conference in Chicago

Cadbury Adams Sweetens Tones with Sweeps

|  by Chief Marketer Staff

There's nothing sweeter than the sound of good music. That's what Cadbury Adams USA LLC, the manufacturer and distributor of Swedish Fish, Sour Patch and Chiclets, is banking on under a new sweepstakes that offers a chance to win tickets to a private ...

Digital Thoughts – The Next Big Thing

Were I to have access to more time, energy, and/or a statistician, I could point out the instances in my articles dedicated to the incentive promotion space. Without those, I can only speculate, but I feel confident in suggesting that they are numerous. I

Trends – content, search and commerce

Arguably the biggest purchase impacting our space last year occurred in June when AOL announced its intent to purchase Advertising.com for north of $400 million. Two months prior, in March, another substantial acquisition took place. This one saw Ask Jeev

Busy Signals: Brands put Internet, cell phone campaigns on speed-dial

|  by Chief Marketer Staff

Media keeps migrating to smaller and smaller screens as marketers step up their Internet and mobile-phone promotions. Sixty-one percent of marketers have earmarked up to 10% of their 2005 marketing budgets for interactive programs (including Internet and text messaging), per PROMO's January survey of marketing execs. Most marketers (55%) spent less than 5% of their…





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