CM Weekly November 13, 2022 For a growing number of consumers—particularly within younger generations—assigning purpose to a brand cannot be an afterthought. It must be incorporated into the business’s values and practices from the ground up. One such company is Cotopaxi, a founder-led, direct-to-consumer brand that makes sustainably-designed outdoor gear. But beyond the products, it’s…
The editorial team at Chief Marketer team has announced the 2022 PRO Awards winners, revealed on Zoom Nov. 15. Congratulations to all!
CM Weekly November 6, 2022 According to Forrester’s 2023 B2B marketing and sales predictions report, three times as many CMOs will focus on customer health this year, and they plan to measure that success through scoring and trend reporting. We look at the firm’s predictions for the marketing industry—relating to B2B budgets, the evolution of…
How the CPG brand views fragmentation as both a challenge and an opportunity.
Planning Your 2023 Promotions Strategy During an Uncertain Economic Environment
Free Live Webinar - Join Chief Marketer along with Scott Lapp, Director, Incentives Marketing and George Long, Senior Director, Client Development both of Blackhawk Network and learn how to overhaul your customer acquisition, retention and loyalty strategy for 2023 and beyond.
Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
CM Weekly October 9, 2022 Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We're in a category that not many folks wake up thinking about every day,” said Alyson Griffin, Vice President of Marketing…
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.