If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it's not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 05, 2018 Majority of Marketers Use Influencers: Survey A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it. More… SPONSORED BY: Free Webinar On Demand: The Science Behind Conversations That Convert Join…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 5, 2018 Grant Thornton Teams With PGA for TV Spot Audit and tax advisory firm Grant Thornton is leveraging a partnership with the PGA in a new TV spot featuring pro golfer Rickie Fowler. More… SPONSORED BY: Free Webinar On Demand: New Action…
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership April 3, 2018 Getting Website Design Right With Proper UX Design UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty. Here's how to leverage design to create a site that meets your marketing goals. …
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 30, 2018 Northwestern Mutual’s First CMO on Partnering with March Madness CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO. More… SPONSORED…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 29, 2018 B2B Marketers Need to Get Ready for GDPR Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake. More… SPONSORED BY: Free Webinar On Demand: New Action Steps for Killer…
With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 27, 2018 Air New Zealand Finds a Niche in Video Storytelling Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool. More… SPONSORED BY: Free Webinar: Turn Direct Mail…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 23, 2018 Six Rules for Innovative Storytelling Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline. More… SPONSORED BY: Submit Your…