How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,

Executive Shuffle at Cyrk Cyrk, Inc. ceo Gregory Shlopak, who founded the company in 1976, resigned in what company officials termed a strategic reorganization.

American Airlines, Fort Worth, TX, has added 1-800-FLOWERS, to its 35 million member loyalty marketing program, AADVANTAGE. AADVANTAGE members can now

Supermarket electronic marketing program, Catalina Marketing Corp., St. Petersburg, FL, reports its net income for the third quarter ended Dec. 31, was

Brierley & Partners, Dallas, has sold a 20% stake in itself to London-based advertising and communications company WPP Group. The value of the all-cash

Primedia Ventures (http://www.primediaventures.com), the venture capital arm of publishing and media giant Primedia Inc., has invested in Intellipost

Customers that have thoroughly researched their vehicle purchases may not be the most loyal automobile purchasers, according to a new study by Detroit's

Catalina Marketing Corp., St. Petersburg, FL, acquired DCI Cardmarketing, Manasquan, NJ, a specialist in retail card-based loyalty marketing programs.

As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer's Shock Zone

Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring