When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the

Two marketing executives were swapping cell phone numbers before splitting up at a trade show in Chicago. Both phones had New York numbers, so someone

One of the biggest issues within the Internet industry is that of online privacy and its impact on consumers. But there is another evolving issue that

It feels like the thousandth call of the day. I take a deep breath, hoping the person who picks up will remember the contest she entered. I review the

Marketing agencies across the U.S. are already submitting entries to promo Magazine's PRO Awards 2000 program. Now in its 10th year, the PRO Awards continue

Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you

Direct marketing lost one of its grand veterans on March 4 when Ed Proctor, who retired from the Guild Co. only last year after 68 years as a list broker,

Web site registration and a new "teaser" direct mail campaign have dramatically increased telephone response to an annual customer loyalty program sponsored

Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the

Forget "and if you call now..."Today's direct response television spots are driving their viewers to Web sites instead of to the telephone.Think "and