Letters to the Editor
Telemarketing can be an important element in a financial services company's CRM efforts
Kraft Foods, Northfield, IL, is celebrating Macaroni & Cheese's 65th anniversary by giving away $2 million in scholarships. Kids write, draw, or videotape
Remember, one-third of customer contacts will be obsolete in one year, IBM's Dan Flack warned the audience in a session on best-customer relationship
Full-service direct marketing firm Communication Concepts Inc. (CCI), Ivyland, PA, and the company's three other operating units have been integrated
Image isn't everything, but it is an important part of the mix
CRM expert Frederick Reichheld argues that loyalty starts with your employees
Barnes & Noble Inc. has named Digitas as its agency of record for strategic marketing, hoping to clear up its channel strategy.
Pass Privilege Inc., Charlotte, NC, has acquired the assets of 24/7 Media Inc.'s AwardTrack technology. The platform enables marketers to maximize their
Hudson's Bay Co., the direct marketer and retailer based in Toronto, has kicked off an integrated marketing effort in Canada to promote HBC Rewards, a