Digital platforms showcased their ad products at IAB’s virtual NewFront week.

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

If you’re looking for a multichannel lift, consider adding direct mail to your marketing mix. Here's 7 tips to get you started.

Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.

How four brands are marketing to the “It” Gen Z demographic.

Tom Fishburne—aka the Marketoonist—poked fun at the current state of marketing at the recent Martech conference.

Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.

Andrew Moravick of Aberdeen shares why accurate reporting is among the top concerns for B2B marketers trying to quantify the success of their lead nurturing.

Sales of wearable technology are forecast to hit 172 million units in three years. Marketers need to be ready to take advantage of this trend.

Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.