How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.

Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.

CM Weekly April 23, 2023 It’s been a newsworthy week for the controversial CEO of Twitter. And that’s not counting his SpaceX Starship rocket exploding mid-launch. Twitter announced a new content moderation policy on Monday dubbed “Freedom of Speech, Not Freedom of Reach,” which aims to restrict the visibility of tweets that violate its rules…

Elon Musk discussed Twitter's new content moderation policy at MMA Global's POSSIBLE conference earlier this week. CM has the story.

CM Weekly April 9, 2023 The Nutrabolt-owned C4 Smart Energy drink rebranded this week, armed with six new flavors, revamped packaging and an updated formula with new ingredients—including a plant-based caffeine source and citicoline, a supplement that promotes focus and attention—all to support its move into the “functional” energy drink category and brand repositioning as…

We talked through C4 Smart Energy's rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.

CM Weekly March 5, 2023 Last year’s Market Like a Mother recipients were honored amid a stark reality: Hundreds of thousands of women had left the workforce over the course of COVID-19, the mark of a sluggish pandemic recovery marred by inconsistent school re-openings and sporadic quarantines that disproportionately affected the careers of working moms.…

Customer journey maps harness valuable insights to illustrate the complete buying experience and help brands to identify how they can optimize their marketing efforts. In fact, almost 90% of customer experience professionals who use journey mapping report increases in customer satisfaction, lower churn, fewer customer complaints, and higher Net Promoter Score® (NPS), making accurate journey…

CM Weekly February 19, 2023 If there’s one part of a business that’s connected to the consumer, it’s the marketing department. Closely monitoring shifting consumer behaviors, eyeing critical trends in the marketplace and the culture in general, and deftly communicating the value of your brand to potential customers are all table stakes for a modern…

CM Weekly November 20, 2022 The results are in, folks. The winners of Chief Marketer’s 2022 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing, were unveiled this week during a virtual celebration honoring the year’s programs across 40 different categories. The caliber of the work stunned our esteemed panel of judges,…