It's the kind of TV spot that would appeal to any 17 year-old. Young heroes fire rockets at an unseen enemy, while a rock beat thumps in the background.

Direct's first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict

An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble's history. The ...

The six major broadcast networks are gearing up to launch their newest shows this fall with an extensive promotional push. ABC, finishing last among the big four networks last season, plans to visit hundreds of heavily populated beaches on both coasts ...

Terry Atkins' mom collects Campbell's Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell's Camden, NJ, headquarters.

Broadcast networks broke new ground at this year's upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming

Broadcast networks broke new ground at this year's upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming

NBC's The Apprentice is one reality show that has resonated with viewers across the country thanks to strategic promotional tactics and its dynamic front man, real estate mogul Donald Trump. To promote the second season of the show, which debuts this ...

Kathleen was stunned when she got the position as vice president for direct mail at a midsized financial services firm. She hardly could believe that

Wise Foods, Inc., Atlanta, selected Maddock Douglas, Elmhurst, IL, for branding, packaging and advertising for the company's snack food line and new products