The Lippin Group, a public relations and marketing firm, has created a new unit designed to link corporate brands with entertainment industry events and celebrities.

A 13-year-old Connecticut boy suffered second- and third-degree burns in 2001 after he set himself on fire by imitating a stunt on MTV's show Jackass.

TOYOTA MOTOR SALES USA, INC.: has signed a 10-year naming rights sponsorship agreement for...DAILY'S: ready-to-drink cocktails is out with a...SIX FLAGS: is teaming up with A&E Network under a...

Almost reminiscent of movie releases where studios carefully plan out their launch dates to maximize their exposure, you can almost imagine the behind the scenes dialogue of this week’s Internet studio blockbuster. Last week...

Passersby are doing double takes at the world's biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo's latest promotion.

Worldata recently assumed management of several lists formerly managed in-house by Stevens Publishing. Lists of subscribers are available to such newsletters as Water Week, Waste Management, Environment Protection and Hazmat News.

Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later

John Wanamaker, the father of the department store, described the classic dilemma in advertising: “I know half the money I spend on advertising is wasted, but I can never find out which half.” Direct marketers have long believed that they have the answer. But do they?

Weeks before the season premiere later this month of the firefighter drama Rescue Me, FX is giving consumers a peek at what's to come.

A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.