Search Results for: content marketing

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

The latest “Mobile Mix” report from Millennial Media shows that Android accounted for 54 percent of smart-phone ad impressions in January. However, Apple iOS ad requests grew the quickest during the month.

The other day, we had the chance to meet one of our idols. Unlike most normal human beings this idol works in the online advertising space. They aren’t famous. They do have lots of money, but their wealth has nothing to do with what makes them…

With all the rush to market on Facebook, don’t push aside the ol’ tried-and-true branded Web site.

Johnson Controls, a provider of mechanical equipment and systems that control commercial building systems, is promoting its video contest, “Campus Green Scene,” on the corporate website—as well as a microsite and Facebook.

When most organizations think about integrating social media and email, they focus primarily on including links to their social pages within the email and encouraging recipients to share the email with their friends and colleagues. A third, often overlooked way to leverage the social element within your email marketing is what Matt Caldwell, senior creative director of Yesmail, calls “dispatches”: incorporating content from social media into your email messages.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

ExactTarget and CoTweet set out to analyze why consumers break up with brands via e-mail, Facebook and Twitter, and found clear reasons for these break-ups.

It is now less than two weeks until LeadsCon, that means a few things, one of which is a slow transition back towards content about direct response not direct response focused content. Then again, perhaps if we find a way to craft another show in between…

With the full-on race to develop Facebook pages and launch promotions on those sites to build fans, don’t push aside the ol’ tried-and-true brand Web site; home base, Ground Zero for consumers to get an in-depth picture of the brand, discover products, benefits, download coupons, and yes, even access a link to Facebook.

Crate and Barrel, Cabela’s and Wise are examples of brands using their Web home pages as a staging ground for promotions.

Toilet training is notoriously tough– as difficult for the parents as it is for the kids, or at least so most parents would claim. For the last two years Kimberly-Clark’s Pull-Ups training pants brand has offered help in defusing some of the drama