CM Weekly July 12, 2022 Dozens of media and tech brands activated at the Cannes Lions International Festival of Creativity last month, from big tech on the beach to adtech along yacht row to pop-ups from newcomers along the Croisette, each looking to make a splash during the festival’s first in-person experience since the start…
CM Weekly July 10, 2022 Dozens of media and tech brands activated at the Cannes Lions International Festival of Creativity last month, from big tech on the beach to adtech along yacht row to pop-ups from newcomers along the Croisette, each looking to make a splash during the festival’s first in-person experience since the start…
We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company's Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.
How a unified product platform can help streamline and enhance omnichannel growth.
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
How transparent consumer data practices can support value and personalization in the face of third-party cookie deprecation
CM Weekly June 28, 2022 The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. While touring the mega beach activations and chatting with marketing executives, we noticed a key through line:…
CM Weekly June 26, 2022 The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. While touring the mega beach activations and chatting with marketing executives, we noticed a key through line:…
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
Why Enterprises Are Turning to CDPs to Power Their MarTech Stacks