THIS IS THE fifth year we've done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about

Which is a more powerful influence on human behavior, marketing or science?Based on the hoopla surrounding the forthcoming millennium, marketing is the

Office Depot is using direct mail, coupons and sweepstakes to target the 6.5 million national parent-teacher association (PTA) members who buy school

EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply

Little Jack felled but one beanstalk. It was a justifiable act under the circumstances - he was seeking refuge from an aroused cannibalistic giant.We

HE'S YOUNG, GOOD-LOOKING and vicariously adored by approximately 4 million teenage girls. What more could Steve Kahn, the 33-year-old founder/CEO of Delia's

THIS IS PART TWO of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates' "The New Direct Marketing" (McGraw-Hill).Much

If you're a manufacturer of pet care products, what's the best way to grab additional customers? Would you rather entice someone to switch to your products,

Seven billion dollars. Seven billion dollars. That's how much the promotion industry added to its total last year, according to the the 1998 Annual Report

Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,