Many affiliate marketers have experienced the recent trend of lead caps on campaigns. A hot new offer is launched within a network, with a specific number of leads rationed out to affiliates per day.

When your neighbor loses his job—it’s a recession. When you lose your job—it’s a depression.

Hulu, the fast growing internet video site (2nd only to YouTube) is adding social-networking to its site. It wants to build both loyalty and collect better data from its users to increase advertising revenue through relevancy. The social-networking ...

Wireless carrier Sprint has energized its Referral Rewards incentive program with a limited time offer, beefing up the credit given to subscribers who encourage friends to sign on to the service.

The Intercontinental Hotel Group has created a central online gathering place for its 40 million loyalty members.

RED MANGO: a purveyor of nonfat frozen yogurt has launched Club Mango, a customer loyalty program. The program rewards members with Mango Points that can be redeemed for free Red Mango products.

Ogilvy New York has named Harvey Kipnis managing director of OgilvyOne, and Simon Pearce managing director of Ogilvy & Mather Advertising.

Venture Infotek and Welcome Real-time have inked a partnership under which they will provide a series of loyalty offerings within India. These solutions will allow cards payment businesses and retailers to deliver personalized offers and redemption alternatives at the point of sale. More, plus The Opportunist's Take, follow.

The first thing your customer sees of your mailing is the subject line. It is what entices them to open or simply delete the email. The subject line can make or break the offer.

If you want to buy a drink on an airplane, you have to pay by credit card. The hand-held credit card machine can be used as a marketing tool and not just a payment device