Citibank Engages With Card Contest
As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact
As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact
Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability
Once upon a time, the sports marketing and sponsorship industry was thought to be recession-proof. At the Sponsorship Symposium in New York only a few
Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,
Helpful HintsONLINE PLAY Let's Make a Deal Spending on games and contests may be flat, but consumers don't seem to notice. They're too busy posting photos,
Hungry public transit riders in San Francisco may soon get help getting to their next fast food fix. The Bay Area Rapid Transit (BART) system ran a four-month
With about a year under its belt with a new loyalty program, Miller High Life is launching a fresh volley of promotions and has added a new reward category to its loyalty program: baseball-themed merchandise.
For those of you who didn’t know, National Train Day is May 9 and Amtrak plans to host a number of events across the country to push rail cars as an environmentally sensible way to travel.
American Airlines sucks. I will never fly them again. OK, after I board flight 2412 from DFW to BDL. And I'm not the only person who thinks bad thoughts about them: a Google search for "American Airlines sucks" came up with more than 137,000 results ...
Casual Male, which has announced cutbacks in its catalog circulation as it focuses on current customers, had already trimmed its press run from 2007’s levels. More, along with The Snarker's Take, follows.