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Advertisers can reach millions of new opted-in consumers

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Fans of Hasbro's Nerf line of sports and toy gun products will get their moment of glory this Sunday during the broadcast of "The Simpsons" on the Fox Network

Dole Food Co. is joining the ranks of brands creating whimsical floats for the much watched 2011 Rose Parade

Earlier this year, Beam Global Spirits & Wine launched the Jim Beam Black Label variant under the campaign slogan "Eight years Changes Everything"

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

As we have all too often been guilty of saying, it doesn't take a genius to have predicted that some of the marketing tactics used to promote free trials of nutraceuticals would come under...

It seems that in early 2008 many in the B2B world simply stopped using lead generation to describe their business and activities and decided instead to go with the trendier...

Many CMOs don't go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here's why.