CM Weekly September 27, 2020 When the Russells marry the Stovers, there’s only one box of chocolates that’ll do. Yup, you read that right. When the brand stumbled upon an actual Russell-Stover wedding, providing chocolates, attire, wedding favors and a custom cake was a no-brainer. We chat with VP of Marketing, Kim Yates, about the…
How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.
Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
From TikTok to P&G to Sleep Number, here's a look at branded experiences at this year's Super Bowl.
AFM is kicking off the fall season in-store displays featuring promotions designed to elevate engagement, expand usage and increase basket size.
What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.
CM Weekly June 23, 2019 Who do you trust? This week, we’re talking about what inspires brand confidence, loyalty and purchases. You’ve probably seen the UL insignia on products, and you know it’s a sign of quality. But do you really know what UL does? CMO Kathy Seegebrecht recently sat down to share the story…
L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.
CM Weekly for the week of june 2, 2019 It’s a new month, and we’ve got lots of fresh ideas to share. With WorldPride coming to the U.S. for the first time in June, gaggles of brands are gearing up to interact with the millions of attendees, including TD Bank. Arianna Orpello, TD’s svp of…