Try these four musts to improve ROI with influencer marketing.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 2, 2016 New Health & Wellness Influencer Network Brings Greater Reach to Marketers A new company, Wellness Amplified, offers a new opportunity for marketers to reach both digital and in-person credentialed health & wellness influencers with hundreds…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 29, 2016 Childish or Relatable? Emojis Run the Gamet in Brand Marketing Emoji use by brands has taken off in marketing, but what's the payoff: annoyance or appreciation? More…   SPONSORED BY: Arby’s “The Meat Mountain”…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 27, 2016 Using Micro-Influencers to Create Word of Mouth Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here's 5 tips to connect with these everyday micro-influencers. More… SPONSORED BY: Now Gain Access to Professionals with Purchasing Authority | ACCO Contact Mike…

Leading edge B2B marketers are taking cues from their sales counterparts on how to expand marketing’s role in the sales process, says B2B LeadsCon speaker Bethany Perkins of Cielo.

Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why.

Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.

Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 26, 2016 Having the Right Resources is Key to Marketing Tech Success Obtaining the resources to implement your martech investments is a challenge for many marketing organizations. Kevin Lee of Did-It, a featured speaker at B2B…