With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes

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Know Your audience: Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors? What motivates

Who would you listen to: a friend who offers you advice every now and then, or a stranger who offers you advice every hour? Most people would take the former every time, and while this isn't the most precise metaphor for the recent findings of e-Dialog, it does highlight the company's bottom line:- show that…

Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail

Caffeinated colossus Starbucks is expanding an earlier in-store test of an iPhone payment system to more than 1,000 outlets. Since last year, the system has been testing in 16 outlets

Google has launched a new campaign to send the 100,000 most searched local businesses in the U.S. window decals identifying them as such.

Ever since Multichannel Merchant's October cover story

Maybe I was ahead of the game. Maybe I was reaching for something that was so far out there. Maybe I was desperate to make our October story on mobile commerce something more than your overplayed "m-commerce is here" article. But when Ralph Lauren ...

Past poll results from Chief Marketer