LONG-TERM loyal customers are more valuable than other customers. They generally buy more often, spend more, have a higher retention and referral rate,

THE SPATE OF recently introduced privacy legislation may have a flag-waving, feel-good aura about it, but be alert. The direct marketing industry, experts

LIST VETERAN BART Loring has opened a full-service direct response agency in New City, NY. Loring Direct Response will offer personalized list and alternative

IT'S MY OWN fault for dumping my little Motorola StarTac phone (which tends to disappear in a shirt pocket) and getting one of those jazzy new Nokias

I OWNED ONE list management house or another for almost 25 years, and I have a special message for list owners: It's arguable you haven't the faintest

TIME AND MONEY are probably the most sought-after intangibles in any working woman's life. Women's Consumer Network, Washington, DC, is building a membership

Irish Eyes With a Hint of Garlic A list of more than 22,000 rural Americans who ordered potatoes, garlic, shallots and scallions from this gardening catalog

FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It's not something you do for fun,

THE OUTCOME OF the current European Union-United States talks on the EU's data-protection directive-and of the so-called safe harbor measures proposed

To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn't look any different than it did two summers ago.